• Why do you use a whitening toothpaste to whiten teeth?

    Our teeth get stained by a variety of substances like coffee, wine, tea, dark berries and tobacco. With time, and more so as age progresses, stained teeth will appear increasingly dull or yellowish in color.

    Regular whitening toothpaste whitens the surface of our enamel with the mechanical action of abrasives. Colgate® Optic White™ daily toothpaste, on the other hand, features Whitening Accelerators** to safely exfoliate stains and polish teeth surface. Teeth are one shade whiter after just one week*.

    * when used as directed, for extrinsic stains only
    ** refers to silica and pyrophosphate
  • How is Colgate® Optic White™ Toothpaste different from other whitening toothpastes?

    Colgate® Optic White™ has Whitening Accelerators** to safely exfoliate stains and polish teeth surface. You will feel it working while you use it and you'll love what you see. Teeth are one shade whiter after just one week. For best results, use as directed on pack.

    * when used as directed, for extrinsic stains only
    ** refers to silica and pyrophosphate
  • Can Colgate® Optic White™ Toothpaste be used daily?

    Yes, Colgate® Optic White™ has been designed to provide not only terrific whitening that you'll love but also daily oral care.
  • Does Colgate® Optic White™ Toothpaste have all of the benefits of other standard fluoride toothpastes?

    Yes. In addition to providing whitening results, Colgate® Optic White™ Toothpaste fights cavities, freshens breath and helps reduce plaque with regular brushing.
  • Does Colgate® Optic White™ Toothpaste cause sensitivity?

    When used as directed, Colgate® Optic White™ has not been shown to increase sensitivity in consumers.
  • What is so unique about the Colgate® 360® Optic White™ Toothbrush?

    It is specially designed to whiten teeth*. Colgate® 360® Optic White™ Toothbrush has whitening cups and polishing bristles. Whitening cups hold toothpaste to help effectively remove surface stains for a naturally whiter smile. Polishing bristles help to whiten teeth by polishing away surface stains and clean hard-to-reach places. And there’s even a unique cheek and tongue cleaner to comfortably remove odor-causing bacteria.

    * Whitens by removing surface stains.